Tag Archive for Marketing

25 Jan 2012
Movies

Sports Camp Federation Launches New Website and Introduces Brand New Sports Marketing Services

Sports Camp Federation Launches New Website and Introduces Brand New Sports Marketing Services











Chicago, IL (PRWEB) January 25, 2012

Chicago-based marketing firm Sports Camp Federation has just launched its entirely new website and name change, now known as SCFederation. In addition, the company has expanded its service offerings to include various levels of social media marketing and consulting services to its clients.

Sports Camp Federation (now referred to as SCFederation) is a free resource available to youth camps, youth and adult sports leagues, organizations, educational programs, community centers, social groups and more. The company seeks to help programs become successful through use of its database to gain visibility and utilize resources. Its newly launched website is easy to navigate and has a completely new look and feel. “Aesthetically, the site matches our own brand so well. As we ramp up our services, this new site is just the first step in a really exciting overall process,” says Sarah Leonard, Director of Business Development.

SCF provides such services as sponsorship development and product sampling programs so that participants find more value in their experience with a given camp or organization. In addition, SCF has now included social media training to better gain visibility for its partners. The company strives to help create a dialogue amongst organizations and its participants through use of social media techniques. Its comprehensive training program and ongoing consulting services were not previously offered in the past, and while this portion of the company’s offerings does come at a cost, it can be affordably tailored to fit any organization’s or camp’s needs.

While SCF helps organizations and camps become successful, it is also a viable platform for brands to generate awareness amongst targeted demographics in the active lifestyle community – both youth and adult. The company can utilize its extensive database to place products in the hands of active youth and adults. In addition, SCF can integrate product placement campaigns with a social media response to generate buzz about a particular brand or product. This integration of social media is a new addition to the SCF portfolio of services for 2012.

Sports Camp Federation was founded in 1998 by Scott Bronstein. SCF has provided millions of free samples, product promotions, movie premieres, concert tours, drive to web campaigns for all youth and adult channels within a network of over 10 million consumers directly. Their unique ability to provide feedback, pictures, and drive sales directly allows for a cost effective option for brands to reach consumers with new or existing products. Camps, leagues, tournaments and organizations of all types, shapes and sizes will benefit from SCFederation’s free membership. SCF has also opened up their network to families directly through in-home sampling programs with coupons on products that families can use on a daily basis. For more in-depth information please visit http://www.scfederation.com.

For additional information, please contact:

Maggie Mistovich

maggie(at)scfsports(dot)com

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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13 Jan 2012
Televisions

Premier Faculty to Congregate at 2012 DTC National Conference for Betterment of DTC Marketing

Premier Faculty to Congregate at 2012 DTC National Conference for Betterment of DTC Marketing










Verona, NJ (PRWEB) January 13, 2012

DTC Marketing is experiencing some of the biggest growths since its inception in 1997: Consumers have more control and input in their healthcare than ever before; pharmaceutical brands are finding new and creative ways to dialogue with their patients; and new channels and platforms are emerging at a progressive rate to support such initiatives. It is crucial that the industry band together to help shape its future.

Providing an open forum to do just that, DTC Perspectives has assembled a superlative faculty of speakers for this year’s DTC National Conference. As the premier annual event for DTC Marketers, the upcoming conference will be held April 10-12, 2012 at the J.W. Marriott in Washington, D.C. Attendees will hear from keynote speakers and industry thought-leaders, featuring the latest media and creative innovations, market research and ROI best practices, regulatory issues and updates, plus several exclusive marketing case studies. Delegates will glean true insights from established industry leaders over three days of general sessions and networking opportunities.

Dana Maiman, CEO of DraftFCB New York and CEO/President of DraftFCB Healthcare will share her perspective on the challenges and opportunities that lay ahead of marketers, helping them discover new ways to innovate across media types to develop successful DTC campaigns. In a unique joint presentation by Pfizer’s Paul Ewing, Senior Director/Group Leader, Patient Marketing US Primary Care Patient & Physician Marketing, and Todd Kolm, Director, Emerging Channel Strategy, US Primary Care, these two executives will discuss emerging trends shaping the DTC landscape along with the resulting opportunities. They will also cover some of Pfizer’s recent initiatives, teaching attendees how they can apply new approaches to their own campaigns. And always a much-anticipated presentation – the FDA’s Office of Prescription Drug Promotion (OPDP) will provide an update from their office. Michael Sauers, Team Leader of DTC Group 1, and Helen Sullivan, Researcher of DTC Review Group 2, will then field delegates’ questions in a separate session dedicated to Q&A.

New this year is Get Involved, an interactive pod. Phil Sawyer, Senior Vice President, Solutions Consultant at Harris Interactive will share the latest research on television advertising and reveal the Twelve Principles for effectively launching such marketing. Audience members will then test their knowledge to see if they can determine how well real-life examples fared in market. The next presentation, Start-up Showcase, integrates the elimination format of reality TV with several start-up firms. Moderator Bob Brooks, VP with WEGO Health, will lead an expert judging panel and conference delegates, acting as venture capitalists, to select which start-up will be crowned a DTC National success story. Judges include: Laura Kolodjeski, Diabetes, Sr. Manager, Patient Solutions, Sanofi; Sysy Morales, Diabetes Health Activist, The Girls Guide to Diabetes; and Ade Adeyokunnu, Sickle Cell Health Activist, sikcell.com.

Additional DTC National speaker highlights include:

    Brian Lange, Marketing Director, GlaxoSmithKline
    Colleen Foley, Senior Manager Marketing Analytics and Business Intelligence, Pharmaceutical Product Division, Abbott
    Dr. C. William Hanson, III, CMIO and VP of the UPenn Health System
    Monique Levy, VP of Research, Manhattan Research
    Dr. Mike Roizen, RealAge co-founder and Cleveland Clinic Chief Wellness Officer

Two prestigious award celebrations will also take place at the DTC National Conference – the Advertising Awards and Top 25 DTC Marketers of the Year. The Ad Awards recognize DTC marketing excellence in a field with multiple constituencies, varying needs and significant communication challenges. Gold, Silver and Bronze awards will be presented in each category on April 11th during a ceremonial dinner. Immediately following the close of the DTC National Conference will be a special private luncheon for the Top 25, sponsored by PARADE Magazine. The Top 25 acknowledges the contributions by elite marketers from pharmaceutical companies working toward the advancement of patient outcomes via DTC marketing and education.

The DTC National Conference is a “must-attend” event for pharmaceutical marketers, agency executives, media partners, market researchers, and solution providers. Please visit our website, http://www.dtcperspectives.com, for complete agenda information and additional details. Interested individuals can register online or by calling Debra Sander at 973-239-2051, x221.

About the DTC National Conference

The DTC National Conference provides DTC Marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in direct-to-consumer marketing. This 3-day “must attend” event will feature case studies, new market research, media & marketing gurus and networking opportunities, teaching attendees about the latest tools and innovations essential to creating best-in-class campaigns with improved ROI and how to use DTC marketing to enhance patient health outcomes.

Contact Information

For agenda inquiries:

Jennifer Haug

Jennifer(at)dtcperspectives(dot)com

973-457-5718

For sponsorship/exhibitor opportunities:

Christine Franklin

Christine(at)dtcperspectives(dot)com

973-457-5774

For registration or other inquiries, please contact the DTC Perspectives office at 973-239-2051.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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09 Sep 2011
Televisions

Research Shows Huge Potential Yet Slow Adoption Rates for Connected TV Marketing, Connected TV Advertising and Social Television Platforms

Research Shows Huge Potential Yet Slow Adoption Rates for Connected TV Marketing, Connected TV Advertising and Social Television Platforms












Chicago, IL (PRWEB) July 06, 2011

CTV Advertising is the connected TV advertising division and connected TV marketing unit recently created by Luxuryreach, an interactive marketing consultancy. Their research consisted of technological analysis, marketplace analysis and corporate polling to discern the evolution of the “Smart TV” platform and it’s predicted usage levels in marketing and advertising.

The firms research showed an incredible prevalence of Smart televisions entering the marketplace and a plethora of marketing opportunities related to the platform. According to the group, the first indicator of marketing opportunity is usually found by tracking the distribution and manufacturing of equipment representative of the technology. Luxuryreach found that not only did most television manufactures have a connected TV model, but that most are emphasizing the technology for all of their new lines. This was in addition to a wide variety of differing third party created set-top boxes used to convert non-connected models into a more interactive television experience.

The research also polled current companies in a wide variety of industries and sizes as to their current understanding and potential plans for Connected Television.

The research showed that around 90% of these polled firms had no current programs in place for the technology at this point. The polls conducted showed that nearly 85% of polled major brands believed that CTV had an incredible marketing relevance, while only 15% of small corporations had an understanding of the technology. Close to 85% of large brands were found to have started to conceptualize marketing plans, but few had undertaken initiatives. This is in great difference to the estimated 95% of polled Medium and small business’s who had not even started to conceptualize or educate themselves on the technology‘s advertising and social media marketing functionality.

Zachary Weiner, CEO of LuxuryReach and head of the CTV advertising division states “ We believe that some time in the near future it will be a necessity for most corporations to at least have a website that can render and be navigated for the “big screen” interactive television experience. With screens (laptop, mobile, tablet, television) becoming more fragmented, it will be incredibly important to give web viewers a place to find them from wherever they are surfing. We also believe that early adopters to connected TV applications and connected TV advertising capabilities will have a much stronger edge and lift then those who are late to the game.

Consumers are already familiar with integrated and interactive applications due to mobile prevalence. Companies who provide this in the family room, will excel. Our goal with CTV advertising is to at least educate the small and medium sized companies out there on how to start planning for the technology and methods including; CTV web optimization, TV app creation, In-app Ad placements, request for information media buys and Social media marketing within the platform. The current research initiative shows an immense opportunity for brand marketers and small business alike to start taking advantage now.”

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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14 Jun 2011
Games

ProblemPoker.com and IstoppedGambling.com Announce Strategic Marketing Partnership

ProblemPoker.com and IstoppedGambling.com Announce Strategic Marketing Partnership










Arlington, VA and Stamford, CT (PRWEB) January 23, 2007

Problempoker.com and IstoppedGambling.com today announce a strategic partnership that will combine ProblemPoker’s gambling blocking software with IstoppedGambling’s self-help books and brochures. The goal of the joint venture is to provide individuals who suffer from gambling addiction an innovative new way to stop gambling. Both companies believe that those who need help will benefit from the combination and meaningfully strengthen an individual’s chance in addiction recovery. Under the strategic alliance, both companies will continue providing their signature product offerings, and simultaneously expand upon worldwide outreach efforts.

About ProblemPoker.com

ProblemPoker’s innovative anti-gambling technology allows individuals to sign up for either a 6-month or 12-month gambling self-exclusion program

About IstoppedGambling.com

IstoppedGambling is a portal of information for those affected with gambling addiction and relatives and friends of gambling addicts. The founder of IstoppedGambling.com believes there are many alternatives to aid in the recovery of a gambling addiction verses a twelve-step program.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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11 Oct 2010
Televisions

HERO Product Placement is now HERO Entertainment Marketing, adds Two New Clients and a VP

HERO Product Placement is now HERO Entertainment Marketing, adds Two New Clients and a VP










Van Nuys, CA (PRWEB) November 14, 2005

It’s been a good year at HERO Product Placement and they’re celebrating with the announcement of a name change. Their new name, HERO Entertainment Marketing, will better reflect the wide range of programs they provide. In addition to product placement, their services also include: branded entertainment, promotions, event marketing and celebrity sampling.

Two new clients, Gateway Computers and Glacéau (vitaminwater, smartwater, fruitwater), will be incorporating HERO’s services to round-out their marketing strategy. In conjunction with the announcement, HERO has recruited Cindy Kimbrough for the newly-created position of Vice President, Strategic Initiatives.

“Product Placement was too narrow and didn’t properly reflect all of our areas of expertise. Our name change allows us to preserve the reputation we’ve established in the entertainment community and creates a greater umbrella for our expansion,” said Principal, Julie Weinhouse. “HERO operates with a ‘boots on the ground’ philosophy, dispatching our staff into Hollywood studios, production offices and soundstages where film and television entertainment is created. The focus on branded entertainment has intensified and our years of experience and long-standing relationships with production and studio personnel offer us a clear advantage in an area that is only just now being explored by talent and advertising agencies.”

Steve Ochs, Co-Principal of HERO goes on to say, “Adding Cindy Kimbrough to our staff strengthens HERO’s ability to meet the demands of a changing industry. Her knowledge in the areas of advertising, marketing and media buying make her a valuable asset to HERO.” Ms. Kimbrough comes to HERO from Norm Marshall and Associates where she was a Vice President. She brings with her nearly 17 years of sales and marketing experience from a variety of posts she’s held including a stint at Clear Channel as National Sales Manager. In her new role she’ll spearhead new business while also serving as account manager for Johnny Rockets and RE/MAX. In joining the HERO team Kimbrough says, “HERO’s integrity and reputation for client satisfaction are well-known in the industry. That combined with their creative approach to this business enables them to continue as one of the top agencies in their field. The fact that I’ve never laughed so much in a highly productive environment is another wonderful plus to joining HERO.”

HERO Entertainment Marketing is headquartered in Sun Valley, California. Their services include: product placement, branded entertainment, promotions, event marketing and celebrity sampling. Established in 1997, HERO has secured over one billion dollars in estimated media values for their clients including: Panda Express, Columbia Sportswear and Kmart among others. For more information about the company visit their website at http://www.heropp.com

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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